Packaging & Label Illustration · Amsterdam
Thirty years of hand-crafted label and packaging illustration. From wine and beer to food brands and artisan producers — work that holds up at arm's length and in the hand.
View full portfolioSelected packaging & label work
I'm Jose Luis Garcia Lechner, an Amsterdam illustrator working since 1996. My packaging work is rooted in observation and craft — illustration that fits the product, the shelf, and the brand identity without looking like it was generated from a prompt.
From natural wine importers and craft breweries to major FMCG brands through Design Bridge Amsterdam, including over a hundred product labels for FrieslandCampina. Available for label design, packaging illustration, and brand range work. Dutch, Spanish, and English.
Commissioned by
Available for label illustration, packaging ranges, and brand illustration work. Response within 24 hours. Dutch, Spanish, and English.