Illustration for Brand Identity & Packaging · Amsterdam
Illustration for brand identity and packaging — from wine labels and beer bottles to brand marks and product ranges. Work built to last on shelf, in print, and in memory.
View full portfolioSelected identity & packaging work
I'm Jose Luis Garcia Lechner, an Amsterdam illustrator working since 1996. My identity and packaging work is rooted in craft and concept — illustration that gives a brand its own face, whether on a beer label, a wine bottle, or a brand mark.
From natural wine importers and craft breweries to major FMCG brands through Design Bridge Amsterdam, including a wide range of product labels for FrieslandCampina. Available for brand identity illustration, label design, and packaging ranges. Dutch, Spanish, and English.
Commissioned by
Available for brand identity illustration, label design, and packaging ranges. Response within 24 hours. Dutch, Spanish, and English.